Anyways since I prefer visual interpretation I thought about trying to come up with a simple graphic to convey Deming’s and Drucker’s real message about MBO. I also thought I would add some description in the form of pairs of antonyms to emphasize the visual. Here is what I came up with:
Short-term / Long-Term
Disarrayed / Aligned
Untidy / Tidy
Conflicting / Collaborative
Kind of simplistic and vague – I know, yet open to interpretation? The notion is that if you set a short term goal it drives a specific behavior that is not always what you want, and probably not if it is a business strategy. Drucker wrote that “Objectives are the fundamental strategy of a business. Objectives must be derived from what our business is, what it will be, and what it should be.” Clearly he meant long-term objectives?
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