This may be redundant information but I wanted to make sure that it is persisted somewhere for reference. It is really a summarized version of some of the teachings from Pragmatic Marketing.
Inbound Marketing
Understanding of the markets that are targeted by the company's/products' "distinctive competencies". The idea is to gain unequivocal understanding of the market, the people working in this market, and specifically the problems that they have. The goal is to provide product features that directly solve the problems in the market. In order to do that the product management activities are focused on defining and prioritizing these problems and conveying them to the product development as market requirements. The driving concept is that a product (and its features) need to do a job for the customer. For example: Online bill pay. the job is to pay bills, if you did not have this capabilities you would have to do it manually which is time consuming and tedious. Therefore it is a Market Oriented feature it solves a distinct problem for the customer.
Outbound Marketing
These activities involve the positioning and messaging of the product. It involves traditional marketing as well as what is now widely adopted "the new rules of marketing" using the internet as the main conduit. Using "viral marketing", new media, blogs and eBooks are some of the methods. The goal of all of these activities is to generate demand and leads that can be turned into license revenue by the sales team. One of the methods to expose the products to the market is using a concept called "Marketecture". The idea is to describe the product (and its features) to the market not by its technical functionality, but by the problems that it solves for the users. In other words it is a market oriented description of the product that is developed as a result of the "Inbound" activities.
11 comments:
Glad that you found our info helpful. These are the activities of product management but, as you point out, distinctive competence and market problems are the core of everything. Get those right and the rest gets really interesting.
Inbound marketing is also called b2b marketing. The main concept of inbound marketing is targeting the audience, capture the audience and convert them a purchase customer. In inbound marketing success is depend on how much you connected with your customer.
Thanks for your valuable suggestions.
All marketing can be classified into two categories: inbound marketing and outbound marketing.
Read more to know the concept
Hii there
Nice Blog
Guys you can visit here to know more
Inbound Marketing Agency Delhi
Inbound marketing can attract people so easily. It's help to gain traffic on business. It is an effective marketing on social media Inbound marketing
Outsourcing and marketing go side by side with functional activities. I hope all the efforts made by Adwords Marketing team hired by my cousin pay them well. Saw the report work submissions. They were mind blowing. Innumerable keywords and quality content was just outstanding. Thinking to go for the same for our family business too.
Useful blog about inbound and outbound marketing.
AWS Training in Chennai
AWS Training institute in Chennai
RPA courses in Chennai
DevOps course in Chennai
Angularjs Training Institute in Chennai
Your blog really very fantastic and all the information are very awesome...
best hotel management company
Nice blog very informative. Thank you so much for sharing this info. Please keep sharing!
Digital Marketing Services in Tirupati
Amazing post.Thanks for your details and explanations..I want more information from your side.Thank you
Guest posting sites
Education
Very useful article. This is full of information I can't wait to dig deep and start utilizing the useful resource given by you. This is probably the best blog I came across today. I Just want to add about Opgen Media, it is a service-oriented Demand Generation Agency that helps you with the modernization of marketing operations as a strategic partner & provide hands-on execution.
Post a Comment