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Friday, February 12, 2010

What makes a home sell?

This i a bit off topic, but still and interesting question...

What makes a house sell? I have been pondering this question, obviously since I am trying to sell my home. How do you get into the minds of the people that may be potential buyers? There are of course the standard things that the real estate agent tells you to do such as the de-cluttering, remove personal objects, make it clean and tidy, price, the signs, etc. But when you walk into a home what is it that makes one like or dislike this home?

I wish I could get into the minds of these buyers, but as a seller you get no exposure to the real people that visit your home when it is cleaner than it has ever been. They leave no trace, no scent, and no feedback. Maybe I should consider some hidden cameras? Maybe ask them to fill out a questionnaire before they leave – right!

My only method of understanding my potential buyers is by asking others within my network; what is it that made them buy the house they currently own? So this is it, my plea to all - please let me know who my buyer persona is?


Unknown said...

Location is key. I would rather buy dump in a great location than a castle in a demilitarized zone. I also had the word "potential" at the back of my mind. So you will not be surprised to hear that the house we bought needs work. Women seem to pay attention to the condition of the kitchen, men look at mundane things like siding, roofs etc. Also the real estate agent can play a role - I was put off by many. The asking price is what lures in the buyers. If the house is in a good location, the kitchen is decent, your agent is human and the asking price is reasonable, then your house should be easy to sell.

Gilad Langer said...

Ariel, thanks. BTW I personally look at how much work I need to put in :-)

But I agree, price is the usually the lure.

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