Lately I have been involved in launching a new product portfolio that consolidates two major manufacturing system’s software domains – manufacturing execution and manufacturing quality. All the discussion around the positioning and value proposition of this new “Integrated” product brought up and discussed ideas that were not in fact new. Although for years, there has been consensus that manufacturing is best operated in an integrated manner the common business practice around adoption and implementation of such systems is still very much departmentalized. In the 80’s the concept of Computer Integrated Manufacturing or CIM as well as other initiatives brought strong focus on the integrated nature of manufacturing and more importantly putting the customer in the center, in other words customer focus. It seems that the originator’s of these concepts where already seeing what is obvious in today’s business environment.